How to Include Your Social Media in Your Marketing Mix. Marketing mix is well known as strategy to improve your business. Actually, in this modern era, there are some marketing strategies that can be done in very simpler than traditional or conventional marketing way. Social media is used by so many people as a best place to promote all things.
It is effective way and it can be collaborated with your marketing strategy such as marketing mix. Including your social media in your marketing and promotion strategy sometime can give you some benefits. Although you get some benefits from this business technique you need to consider some cons too. Before you use this way to improve and promote your business, you better know some pros and cons of including social media in your marketing strategy here.
Pros to Know
Here are some benefits that you must know:
You Get Wider Audience
Using social media such as Twitter and also Facebook will help you to get more than 1.7 million users in the world. You can connect in easy way with people from so many countries and you can do conversation in easy way to promote your brand and connect people who are looking for your product or service.
Valuable Tool For Spreading Word Without Doing Heavy Effort
You can share information, special events, special deals and how to tips in very simple way when you use social media. You can know whether your consumers happy with your brand or not. It helps to build credibility too to your consumers and get more followers in easy way with social media too.
Augment Other Marketing Efforts
You will be easy to make a link to your business blog or website too when you have social media. You can help to invite consumers to enter your web page and then they will know more about your business and your product and services.
Improve Customer Engagement
By using social media, you will get closer to your consumers. You can make casual forum to help ask question, address some problems, share their experience when they use your product and service and some other things. You can give friendly feedback to your consumers in easy way too.
After you know about benefits of using social media in doing marketing strategy, you also need to know some cons of using social media.
Cons to Know
Here are some cons that you also need to know so you will be easy to decide whether it is great to use social media or not.
- You can’t control negative reviews and feedback
- It is difficult to monetize
- Require dedicated resources
After you know more about pros and cons of using social media for your marketing mix strategy, you can decide know your own strategy to market your product and service. If you think that using social media will give more benefits for you then it is good to try this strategy to let people know about your product and service from Facebook and Twitter. Today you can also find some apps that help you to boost and improve your business in fast time.