Have we ever feel as if we are sure the products are different, but they look the same? Worse of all, have we ever seen “same marketers, same products, same price,” . That we end up feeling defeated in the marketplace?
Such things happen because we don’t quite understand what we’re going to sell to our customers. Also, we don’t test our marketing ideas until the target customers to play https://agenpoker899.com, how to approach them, and many other more, that we don’t understand our products enough. At the same time, we need to understand our products before we can market them.
Brainstorming as an effective solution
Brainstorming can be an effective solution, especially when we have reached a “level cap” in understanding our products. We start with the most basic question on which ones draw us in liking to sell some products rather than other products.
Starting with asking ourselves what do we like set our minds to the marketing goals that only belong to us and not other marketers. Knowing things we like will also help us in determining the strategies. Talking about strategies, another question we want to ask ourselves is: “How do we define our customer targets?”
Even though in the end we sell our products to every possible customers. We have our specific targets to focus on. For example, marketers whose majority of products focus on the senior-aged people with extroverted and cheerful personalities will have different strategies with marketers with products focusing on quiet and passive babies with special needs. The more specific we define our customers’ targets, the more we can plan the best marketing strategy for our products.
After we define our customer targets, ask ourselves, “How is it possible for us to approach these customer groups by introducing our products?”. Here, think of several possible methods to approach customers, such as through online webinar, sending newsletters, social media, or any other communication forms. Also, think about how many and how frequent we should follow up with our customers until they buy our products.
Understanding the products we prefer to sell or have passion in selling is only the beginning of our processes. We should be clear in defining who are our prioritized customer groups. Don’t forget to think about communication means we’re going to use when approaching our target customer groups. As well as how many and how frequent our follow ups should be.